This is a time for big decisions concerning the real estate investors and now they need – more then ever – to promote theirs projects. Many developers want PR services in these time, because they need new ways to atract new clients.
„We advise our clients to direct theirs efforts through branding their sales team. When you want to buy a house that you can see only as a project, in a sketch or as a model and especially when the offer is varied and you don`t know much about the investor or the developer, you only can have trust… or not. And this is the thing that a PR specialist does: he builds a foundation of confidence in the name of the company and for its services and then all the brokers of the company take a little part of this, offering it to their clients,” said Diana Meţiu.
How does the PR work? What is this direct or „undercovera” promotion and what is its impact on real estate selling?
Wanting, as first objective, to obtain a capital of trust from the potential clients and to make company`s name known and respected, the PR campaign does, practically, a single important thing, using procedures more or less conventional: it builds a brand, makes it known as an important one, then forms a special position for him in the mind of the target, individualizing it from its concurrency.
Based on communication, on human interacting and on human psychology, DMI invest all its knowledge, alongside a lot of imagination, passion for the job and dedication to the client so that the final result is that every client is treated in a special, unique, innovating, completely different but always efficient style.
DMI launched some of the most important residential projects of the country and represented investors, developers and real estate agencies of international reputation. The DMI team is always there when it`s about real-estate and that is why they know the players of the market, the place and the way that forms strong and important partnerships. For this reason, DMI covers entirely his client`s needs.
