ALFA Ceramic ? innovation, fashion and perfect prices in sandstone and crockery

ALFA Ceramic ? innovation, fashion and perfect prices in sandstone and crockery

ALFA Ceramic is a company established in Egypt in 1996. The company is specialized ceramic wall and floor tile manufacturers. Today, the company”s capital investment has reached over $ 35 million and a yearly production capacity of 15 million square meters.

Goal
Alfa Ceramics sets its eyes on being the number 1 customer choice by distinguishing itself and taking pride in its unique collection of contemporary modern and rustic designs.

„Operating at near full production capacity is our proof that we continue to understand market demand and follow market trends and successfully cater and satisfy our customers? taste, quality and price needs.

We see our future in continuing to upgrade our market knowledge, our design capabilities, our people?s skills and our technology to maintain a niche in offering a special range that is eye catching, homey, durable and convenient.”

Services
ORO is the brand for our exclusive range. ALFA”s design team is inspired by the global design trend and the current client”s needs and uses the fines materials, colours, glaze the white clay imported from Spain and Italy. ORO designs combine simplicity and sophistication. The company now has its own line of geometrical designs, nature inspired themes as well as gold and platinum plated pieces. In this moment, ALFA is very known by its trademark, some unique decorative inserts that distinguishes it from the rest. ALFA”s keenness to cater to the market wishes with high diligence though creating special designs, adapting the newest technologies, researching customer needs offers a product that meets both clients” taste and quality expectations.

Short history
ALFA”s global reach covers almost all Arab Countries, many Eastern European countries and its export destinations keep expanding reaching Central and Southern Africa, Ireland, Greece, Cyprus in addition to being long term exporters to the North American market. Locally ALFA has a strong market share and a network of distributors that cover all of Egypt.
The company started exporting in a decade ago and by 2002 we were exporters to 22 countries, today are present in 32 markets; in the last 5 years their exports have tripled.
Waghuih Hunter Bisada, Mohamad Aly ElSayed Sarhan and Sameh Refaat Fahim Farag are the team that take the company to the succes.

ALFA Mission
„With our ORO range continuing to be a high niche player in the local market, only catering to the finest demands of taste and applying the highest quality standards.

We aim being always creative and always offering surprising our customers with ideas, designs and products that exceed their expectations.

We are very keen to build strong ties with our agents and distributors and that is built on mutual benefits and a close understanding of the market.

Our expansion plans involve a formula of: adopting state-of the art technologies, upgrade of design capabilities, people?s development and high market intelligence that keeps customer needs the starting point to our operation.”